Privacy policy

Privacy Policy

This Privacy Policy describes how Fit Fuel (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our site, use our services, make a purchase from fitfuel.ca (the “Site”), or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, website visitor, or any individual whose information we have collected.

Please read this Privacy Policy carefully. By using or accessing the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree, please do not use our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised Policy will be posted on the Site, with an updated “Last Updated” date, and any additional steps required by applicable law will be taken.

How We Collect and Use Your Personal Information

To provide the Services, we collect, and have collected over the past 12 months, personal information about you from various sources. The information we collect depends on how you interact with us.

In addition to the specific uses described below, we may use your information to:

communicate with you,
provide the Services,
comply with legal obligations,
enforce our Terms of Service,
protect our rights and the rights of our users.

Types of Personal Information Collected

1. Information You Provide Directly
This may include:

Basic contact details (name, address, phone, email)
Order details (billing and shipping information, payment confirmation)
Account information (username, password, security questions)
Shopping activity (items viewed, added to cart or wishlist)
Customer support communications

Some features may require you to provide certain information. You may choose not to, but this may prevent access to certain features.

2. Information Collected Automatically (Cookies and Similar Technologies)
We collect certain usage data about your interaction with the Services, such as device information, browser type, IP address, and network details, using cookies, pixels, and similar technologies.

3. Information Obtained from Third Parties
We may receive information from:

Service providers supporting the Site (e.g., Shopify)
Payment processors (bank account or credit/debit card details)
Advertising and analytics partners using tracking technologies

We are not responsible for the accuracy of information provided by third parties or their privacy practices.

How We Use Your Personal Information

We use your information to:

Provide Products and Services: Process payments, fulfill orders, manage your account, arrange shipping, handle returns/exchanges, enable reviews.
Marketing and Advertising: Send promotional communications and personalize advertising.
Security and Fraud Prevention: Detect, investigate, and prevent fraudulent or illegal activity. Keep your account credentials secure.
Customer Support: Respond to inquiries and improve our Services.

Cookies

We use cookies to:

Operate and improve the Site
Remember your preferences
Analyze site usage
Personalize services and advertising

You can manage or block cookies through your browser settings, but this may affect functionality.

For details on Shopify cookies: https://www.shopify.com/legal/cookies

Disclosure of Personal Information

We may disclose your personal information in certain circumstances, including:

To vendors or service providers performing services on our behalf (IT, payments, storage, shipping, analytics, support)
To business and marketing partners (including Shopify)
With your consent (e.g., social media widgets, order fulfillment)
Within our corporate group or affiliates
In connection with business transactions (merger, acquisition, bankruptcy)
To comply with legal obligations